Valve shared some data figures comparing it to previous Autumn Sales from prior years.
Valve’s latest Steamworks Development blog provides a look at some of the numbers from this year’s Autumn Sale. Normally a footnote compared to the Winter Sale, the Autumn Sale actually featured some pretty decent discounts this year and was apparently “the biggest-ever in terms of revenue for developers and publishers”. With several big title releases, Ongoing COVID-19 quarantines in many countries probably helped the sale, which overlapped with a Black Friday and Cyber Monday that saw online shopping up 22 percent according to Adobe Analytics.
Steam’s concurrent user numbers reached almost 24 million, which is “about 7 million more simultaneous users” than the same time last year. Valve also said that, “just shy of a million players bought a game or made a microtransaction on Steam for the very first time”, which is apparently an increase of a third on the same period in 2019.Steam’s new pages dedicated to categories sorted by genreseem to be working, as Valve reports “the genre hub pages drove as many add-to-carts as our front-page highlighted daily deals” during the sale.
Valve also announced their success of user engagement with their badges, the badge related to feedback for video games and community interaction. ” More than1.6 million customers unlocked a badge level this year by providing feedback for a game they love, which is a huge injection of positive recommendations for games big and small.